PROJECT
YEAR
TYPE
UNCLE LOGO BOX
2023
BRAND CAMPAIGN

Uncle Logo Box: The Logo Puzzle is a non-commercial project  based on the redesign and extension of UNCLE Q (丘大叔) Lemon Tea brand based in China.

We explored more possibilities for the  visual design, and also expanded on the brand’s original beverage segment by introducing a playful gift box design that allows customers to customize the logo product in their favourite colours.

#Redesign
#Brand Identity
#Product Design
#Campaign Design
#Packaging Design
#Laser Cutting